Capturing the things that pictures can’t express

I’m a brand copywriter helping the foremost names in luxury bridge storytelling and sales.

Crafting simple, yet soulful language. And making people dream of bigger things along the way.

  • Jenny is a super-creative, collaborative writer and editor who truly understands the luxury market. She knows how to get the best out of any brief, from impactful marketing copy to considered, long-form editorial.

    Sophie Davis, Copy & Editorial Manager, Farfetch

  • Jenny is a pro and a brilliant sub-editor: articulate and conscientious, with incredible attention to detail. She was very proactive and consistently delivered briefs on time. She's reliable and efficient – I highly recommend booking her for freelance projects.

    Alex Rhodes, Global Copy Manager, COS

  • Couldn't have got through this CMF launch without you.

    Eloise Pates, Senior Copywriter, Nothing

  • Jenny was a pleasure to work with; quick to respond to requests and happy to pick up any last minute or urgent briefs. With a wealth of experience under her belt, she managed to capture our tone of voice brilliantly and was able to hit the ground running.

    Emmeline White, Production Manager, Cult Beauty

  • Jenny is an expert at shaping tone of voice, creating compelling copy, and sub-editing. She is meticulous, detail-oriented, and proactive. She produced exceptional marketing communications for all of our channels and was always developing exciting new projects to improve our customers’ experiences. I can only recommend her services.

    Laure Parkinson, Head of English Copy, Mytheresa

  • I just wanted to say a big big thank you for the wonderful work on the exhibition. Everything went very smoothly and I really appreciated your responsiveness and fast reworks. Everyone was very happy and really grateful for your support!

    Rebecca Dufour Partanen

What you’ve got covered

  • Brand Copy

  • Email Copy

  • Social Copy

  • Web Copy

  • SEO Copy

  • Product Copy

  • Content Strategy

  • Tone of Voice

  • Copy Editing

Click here to learn more about what’s in for you.

Why hire me?

You’ve just received the campaign images and they’re great. Compelling. Raw. Drawing the gaze in.

But the pictures are only one part of the puzzle. They mean little if you don’t turn your audience’s attention to what you want them to do. Feel inspired. Felt. Fall for your brand, all ready to buy the dream. And to come back, of course.

The bigger picture is about so much more, especially when we’re talking about digital. Especially when we’re taking about luxury. After all, there is no brand representative in that virtual space; no one to make it personal, memorable, wow-worthy. That’s up to the copywriter — brand enthusiast, salesperson and marketing poet all in one.

Maybe you’re a Brand or Content Manager not quite knowing how to marry image with word effectively. Or you’re a Creative tired of using cookie-cutter phrases and want to see your brand truly reflected in the language. Or you’re the Head of Marketing on a mission to amp up conversions.

I get why you’re looking for help because copy isn’t usually given the place of pride it deserves. Which means a world of lost opportunities. And naturally leads me to a blatant sales pitch.

So, if you’re ready to take your brand’s copy to the next level, hit me up here.

Join the inner circle

Imagine the stories we’ll tell together…

… and the increasing sales.