CAMPAIGNS

Ferragamo. 360° degree branded campaign for FARFETCH, run with a homepage placement, editorial story (here and here), newsletter, push and paid social across women’s and men’s.

Gucci Pets. 360° degree branded campaign for Mytheresa, played on numerous channels, including homepage, email and social. Watch the official video for a taste of the aesthetic.

Zimmermann Summer Capsule. Omnichannel summer campaign, played on numerous channels, with a dedicated newsletter.

Bottega Veneta x Mytheresa: The Mini Jodie Bag. Branded campaign featuring a shearling iteration of the Mini Jodie in exclusive parakeet green. Played on several channels, with a dedicated newsletter.

EMAIL COPY

FARFETCH

Burberry, by Daniel Lee

A clean slate: refresh your closet

Pink: it’s still everything

MYTHERESA

Artisanal footwear, ft. Gabriela Hearst x Clergerie

A case for golden statement jewellery

Platforms that do it all

SOCIAL COPY

Breuninger. Copy for AW23 campaign and weekly contributions to the brand’s IG since September 2023.

Perfect Moment. Weekly contributions to the brand’s IG from September — December 2022.

Folklaire. Ownership of IG copy from September — December 2022.

WEB COPY

FARFETCH. SEO-optimised articles, including Ruling strong: the Balenciaga sneakers to invest in now and 12 seminal sneakers from hip-hop history for FARFETCH’s 50 Years of Hip-Hop campaign.

Fenwick. Editorial copy, including The only handbag styles worth adding to basket.

Hardly Ever Worn It. SEO-optimised landing-page copy, including for Stella McCartney.